The story of Addiopizzo begins in 2004.
Fifteen years ago a group of friends is about to start their life after graduation. The project is to open a pub in Palermo, but the fear that someone from the mafia could ask for pizzo is big. This leads them to the thought that you can’t expect owners of an economical activity to report it, if the environment they live and work is indifferent to the plague of extortions.
They then decide to change strategy and to communicate to their city their message of denounce.
In fact, the night between the 28th and the 29th of June, on hundreds of tiny stickers that looked like an obituary, pasted everywhere in the city centre, people could read for the first time what then became a true provocative slogan:
“AN ENTIRE POPULATION WHO PAYS PIZZO IS A POPULATION WITHOUT DIGNITY”.
From that anonymous action the Addiopizzo movement is born, a grassroots one that stands as spokesperson of a “cultural revolution” against the mafia.